Brand managers are typically the gatekeepers of a brand, and are consulted on guidelines for branding in advertising, promotions, internal publications, marketing and social media outreach. They participate in brand strategy discussions and collaborate with the creative team to ensure strategic objectives are met.
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Supervise brand content
- Manage access to brand assets
- Develop brand standards and usage guidelines
- Assist integration of campaigns with brand consistency
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Write reports, specifications and creative briefs
- manage assistants or other staff members.