Product Manager

Develops products by identifying potential product imporvements; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Product Manager Job Duties:

  • Determines customers' needs and desires by specifying the research needed to obtain market information.
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
  • Assesses market competition by comparing the company's product to competitors' products.
  • Provides source data for product line communications by defining product marketing communication objectives.
  • ¬†Obtains product market share by working with sales director to develop product sales strategies.
  • Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
  • Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
  • Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
  • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
  • Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
  • Completes operational requirements by scheduling and assigning employees; following up on work results.
  • Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Contributes to team effort by accomplishing related results as needed.